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    <loc>https://www.rachellang.net/home</loc>
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    <lastmod>2026-04-30</lastmod>
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      <image:title>One Pager - Make it stand out</image:title>
      <image:caption>Glimmer.io — Scaling hiring workflows into a reliable production system, supporting 2× more projects without increasing operational overhead</image:caption>
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      <image:title>One Pager - Make it stand out</image:title>
      <image:caption>Railworks — Unifying fragmented inspection data into a clear, decision-ready system view</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cad59cd0b77bdafda96b62a/c725e6b6-df60-47b3-8ba7-0be927ed7aa7/Rachel-Lang-SPAR.jpg</image:loc>
      <image:title>One Pager - Make it stand out</image:title>
      <image:caption>SPAR — Designing a field workflow that reduces in-store task friction, enabling faster onboarding and reducing costly execution errors</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cad59cd0b77bdafda96b62a/7c3678be-a318-4be8-a244-6d685a55cbb5/Rachel-Lang-autoraptor.jpg</image:loc>
      <image:title>One Pager - Make it stand out</image:title>
      <image:caption>Auto Raptor — Transforming a legacy CRM into a guided sales workflow, increasing rep follow-up activity by 28%</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cad59cd0b77bdafda96b62a/e2dad945-a89c-423a-862b-bb81ea634fef/Rachel-Lang-Ibex.jpg</image:loc>
      <image:title>One Pager - Make it stand out</image:title>
      <image:caption>Ibex — Designing a transparent underwriting platform that turns complex pricing decisions into actionable insight</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cad59cd0b77bdafda96b62a/2bfdc935-ab62-46db-b293-4227f0554ead/Rachel-Lang-Ibex-logo.jpg</image:loc>
      <image:title>One Pager - Make it stand out</image:title>
      <image:caption>Brand systems — Building visual identities that create clarity and user trust</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cad59cd0b77bdafda96b62a/db1a0998-c99e-4bdf-8448-45b4d906438b/Rachel-Lang-Angelus-Direct.jpg</image:loc>
      <image:title>One Pager - Make it stand out</image:title>
      <image:caption>Angelus Direct — Turning a product catalog into a shoppable, conversion-focused experience</image:caption>
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      <image:title>One Pager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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